The Mature Market Resource Center recently announced the winners of its second annual
New Product & Technology Awards® — which recognizes innovative products and services
for older adults and their families.

This year’s competition featured more than 20 entry categories, including internet and
computer technologies; monitoring/detection devices; prevention/health maintenance
products and services; housing and design; safety products; fitness/recreation/hobbies;
and more. More than 30 entrants received recognition in this year’s competition.
Gold and Silver prize winners included ActiveOne’s Personal Assistance Link (PAL), a userfriendly
cell phone with GPS tracking and fall detection capabilities; It’s Never 2 Late, a
touch screen computer system used for older adult games, group activities, and therapy;
and WellAWARE Systems, a monitoring solution for caregivers that uses sensor technology.
In the website category, Gold and Silver winners included: American Bone Health, Cedar
Community Lake Effect Multimedia, eCare Diary, Pacific Retirement Services, The Hartford,
and Trace Consulting Group. A complete list of categories along with a list of winners can be
found on the awards program website:

In addition to recognition in the 2010 New Product & Technology Awards®, two entrants
were selected as “Nana” Technology™ winners by the George Mason University Program in
Senior Housing Administration. Andrew Carle, Director of the academic program, originated
the “Nana” Technology term in 2004 to describe microchip-based technologies for older
adults. This year’s “Nana” Award™ recipients were ActiveOne’s Personal Assistance Link
(PAL) and It’s Never 2 Late.

The distinguished panel of judges for this year’s competition included representatives from
AARP, Aging in Place Technology Watch, Center for Aging Services Technologies (CAST),
George Mason University, Presto Services, Inc., ProAging Information Network, ProMatura
Group, Virginia Telehealth Network, and Mary Furlong & Associates.

George Mason University (GMU) served as the host site for judges reviewing product and
service entries in the competition. Located in Fairfax, Virginia, a Washington, DC suburb,
George Mason is a 30,000 student university with the nation’s first academic curricula
dedicated exclusively to the senior housing and care industry.
National sponsors for the 2010 competition include the American Association of Homes and
Services for the Aging (AAHSA) and its Center for Aging Services Technologies (CAST);
George Mason University’s Program in Assisted Living/Senior Housing Administration; and
American Custom Publishing.

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