Nursing Home industry is launching a multimillion-dollar ad to reduce budget cuts

Two industry groups are launching a TV ad campaign in eight states: Florida, Massachusetts, Michigan, Missouri, New Mexico, Nevada, Virginia and Washington. The Alliance for Quality Nursing Home Care and the American Health Care Association will also conduct a broader lobbying campaign beyond those states.

The groups report that Medicare and Medicaid cuts have already hampered nursing homes’ ability to stay fully staffed and provide top-quality care. Further reductions “” including cuts from the deficit-cutting supercommittee “” would be devastating.

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