Marketing Images That Motivate Mature Consumers – Photo Finish Webinar

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Last year, Creating Results asked several hundred mature adults for their opinions on advertising – and they didn’t hold back.

“There’s nothing there.”
“It’s too cluttered.”
“It’s romantic!”
“It’s unrealistic.”

The result is better understanding of what works and what doesn’t in choosing images that appeal to and motivate different segments of the mature market.

Todd will present the results of this proprietary survey on photo preferences in a webinar on January 28, hosted by the International Mature Marketing Network (IMMN).

DATE: January 28, 2009
TIME: 11:00am EST

In this webinar, Todd will review findings on what photos captivate vs. what photos turn prospects off. Find out how results segment by age, gender, employment status, income and more. Learn insights that can make your communications more effective and help you build relationships with prospects.

Register today to learn how to save money and make your messages motivate mature consumers!

Creating Results is a full-service strategic marketing, PR and advertising agency that drives demand for lifestyle-oriented products and services. Its expertise is in targeting and motivating the 40+ consumer pursuing a higher quality of life, including Baby Boomers and the Silent Generation. Commissioned and executed by Creating Results, the PHOTO FINISH Survey is based on a nationally representative sample of more than 400 American consumers over the age of 40. 

For more information, contact [email protected] or
call 888.205.8899, ext 13.

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