Marketing an Assisted Living Facility W/no Budget

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Posted By: csmith on 1/3/2008 10:23 AM (EST)
HELP!!! I have a former client who is in desperate need of Marketing her Assisted Living Facility. Brand new Facility. ALF is a home providing daily living assistance to the elderly community 55yrs. and above. These are residents who assistance with Activities of Daily Living, meals, medication, everything short of a nursing home except with a more “homely” feel. The Administrator has developed brochures, business cards, has attended some networking venues/Luncheons within the industry to get the word out. But has not done any true marketing in respect to advertising, website, direct mail etc. What can one do in a case like this where she doesn’t have much of a budget, and suggestions have been given to her to open her mind toward what needs to be done to get the word out. Any suggestions??? Thx! Colette

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