Food marketers reaching out to aging boomers

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CHICAGO – Many new products are marketed to younger consumers who are part of Generation X, Generation Y or the “Millennials,” but food manufacturers and retailers are recognizing that they need to go after aging baby boomers who have money to spend and time to shop.

Companies are starting to change everything from the way they package the food they sell to the staff they use in their stores, industry experts said this week at the Reuters Food Summit in Chicago.

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