Special Presentation, 4th Annual Breakfast of BCC Chamber of Commerce – Marketing Strategies of AARP

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Date(s) - June 5, 2012
8:00 AM - 10:00 AM

Maggiano's Little Italy

Contact Info:
(301) 652-4900 [email protected] http://www.bccchamber.org/calendar_day.asp?date=6/5/2012&event=1198.


The Senior Marketing Committee of the Bethesda Chevy Chase Chamber of Commerce is hosting its 4th annual breakfast, featuring:

Joanne Binette
Senior Research Advisor of State Research for AARP

Learn What Fuels the Marketing Strategies of AARP and how to apply it to your business

How do the wants, needs, and thoughts of the “over 50 set” drive and influence AARP’s successful marketing, locally and nationally? How does AARP get its information? Critical to this success, how does the AARP apply this information? And most important, how do we apply this to our businesses, agencies and community?

At the website http://www.eldercarematters.com/maryland/, 83 business areas are listed, up from 49 listed in September 2010. These include such categories as Alzheimer’s, Annuities, Care Management, Law/Mediation, Estate Administration, Estate Planning, Insurance(s), Investment, Home Modifications, Accounting, Money Management, Real Estate, Taxes, etc. Then there are areas such as travel, entertainment, dining, home maintenance, landscaping…. In other words, any business. With 80% of the nation’s wealth, there is tremendous opportunity to serve this demographic – but not much knowledge on how to reach these folk. A 60-year-old does not equal two 30-year-olds.

Breakfast at Maggiano’s, as usual, is magnificent. The Information and Networking are even better. Anyone may attend, whether a Chamber member or visitor.