People on the Move – DC Area MARKETING PRO SELECTED TO AUTHOR COURSE FOR NAHB UNIVERSITY OF HOUSING
Woodbridge, VA – [April 14, 2009]. Todd Harff, President of Creating Results (www.creatingresults.com), a strategic marketing agency has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.” Recognized as one of the top 50 executives in 50+ housing, Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals.
The Marketing to the Active Adult educational program will be a component of the Certified Active Adult Housing Specialist (CAASH) designation. Mr. Harff will manage a team of six subject matter experts as he designs the course.
Mr. Harff is a respected speaker, author and strategist focused on marketing to Baby Boomers and beyond. In 2007, he was one of only 42 national experts to be the first recipients of a Certified Active Adult Specialist in Housing (CAASH) designation from the NAHB. Later that year, Mr. Harff co-founded a new, global organization dedicated to this segment, the International Mature Marketing Network (IMMN).
The award-winning team at Creating Results has marketed more than 42 communities in 12 states, successfully driving more than $4.3 billion in real estate sales and motivating more than 12,000 people to move. For more information on Creating Results, please visit their website at www.creatingresults.com.