People on the Move – Asbury Communities
AVTV’s Gold Leads Asbury Communities’ Multiple Marketing and Media Achievements
GAITHERSBURG, Md. Asbury Communities, Inc. was recently honored in several categories of the 15th annual National Mature Media Awards (NMMA) Program, receiving two dozen awards and nearly doubling its previous standard set in 2004. The awards were paced by Asbury Methodist Village (AMV), whose AVTV station earned a Gold Award for its 2005 Valentine’s Day Special Asbury Newlywed Game. The awards program, presented by the Mature Market Resource CenterSM, a national clearinghouse for the senior market, is the largest of its kind. The awards were created to recognize annually the nation’s finest advertising, marketing and educational materials produced for adults 50 and over, the nation’s fastest-growing population group. Gold, Silver, Bronze and Merit Awards in 32 categories were chosen from nearly 1,200 entries that included advertising, brochures, newsletters, annual reports, magazine and newspaper articles, books, training programs, and radio and television programs. The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market. For AVTV, the Gold Award in the Television category of the Housing Division was the station’s third consecutive NMMA honor, and the culmination of three years of recognition. AVTV received a Bronze Award in 2004 and a Silver Award in 2005, both in the same category. The Valentine’s Special was part of “Asbury View,” AVTV’s original weekly program hosted by AMV Director of Community & Public Relations Alexis McKenzie; written and produced by Communications and Publications Coordinator Linda Aber; and directed and filmed by AVTV Station Manager Joon Kim and former Station Manager Chip Hickey
Asbury Quality Recognized in Pennsylvania Communities Bethany Village, Epworth Manor and Springhill Honored with KAPE Quality Awards
GAITHERSBURG, Md. Asbury Communities, Inc. is pleased to announce that all three of its Pennsylvania-based not-for-profit senior living communities — Bethany Village in Mechanicsburg, Epworth Manor in Tyrone and Springhill in Erie — recently received quality awards from the Keystone Alliance for Performance Excellence (KAPE) during ceremonies in Harrisburg, Pa. Bethany Village was recognized with a Performance Excellence Commitment Award, and both Epworth Manor and Springhill received Performance Excellence Proficiency Awards. “This is a great achievement and a testament to Asbury’s emphasis on the quality of care for its residents,” said Ed Thomas, president and CEO of Asbury Communities, Inc., a Gaithersburg, Md.-based not-for-profit corporation. “Throughout our system, our employees work extremely hard to value the entire span of life of each of our residents. Every Asbury community has now been recognized for quality achievements as we continue on our journey to provide exceptional services for seniors.” KAPE is a Pennsylvania nonprofit corporation of committed professionals who assist organizations with improvement of their business results by using a business model and standards based on 11 core values established by the Malcolm Baldrige National Quality Award. These values and concepts are the foundation for integrating key business and organizational requirements within a results-oriented framework.