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Former Hearst Magazines Senior Manager of Public Relations to Manage

AARP Publications, Entertainment Media Strategy

Washington — AARP has appointed Michelle Alvarez to the newly created position of Senior Manager of Media Relations for AARP to support AARP’s publications, broadcast and entertainment efforts. Alvarez joins the organization as a seasoned media relations professional with expertise in the publishing and entertainment arena, having worked extensively in publicizing leading magazines such as Cosmopolitan, Good Housekeeping, Popular Mechanics and Redbook.

“With ad sales and readership of AARP The Magazine on the upswing, more titles in the AARP Books Program and ongoing improvements in our publishing and broadcasting efforts, this is the perfect time for Michelle to join our team,” said Mark Kitchens, AARP Director of Media Relations. “Her knowledge of publishing and entertainment public relations will help the organization better tell our story and play a more active role in the media.”

Alvarez joins AARP from Hearst Magazines where she served as Senior Manager, handling day-to-day consumer and trade public relations for multiple titles. While there, Alvarez provided strategic counsel and helped lead a diverse array of publicity events. She also helped in a team management capacity, overseeing others who coordinated media and supported events.

“We are excited about Michele being a part of this dynamic team and continuing to raise the profile of all of our publications, both online and in print” said Cathy Ventura-Merkel, AARP Publications Director. “With the world’s largest circulation magazine, news bulletin and bilingual publication for Hispanics 50+, we want to be the source for everything from news and advice to travel and entertainment.”

“While most of the magazine industry is stagnant, AARP The Magazine is experiencing unprecedented growth among both advertisers and readers. I’m looking forward to being a part of this dynamic team and continuing to raise the profile of the publication and its great content,” said Alvarez. “Those numbers will only increase in the coming years and we want to be the source for everything from advice to travel to entertainment.”

Alvarez previously worked at Sloane & Company where she held the role of Account Executive. While at the firm, she worked with clients including AT&T, PRIMEDIA Inc., Motor Trend, Automobile Magazine, Bauer Publishing’s Life & Style and IMAX. There she built relationships with top-tier media outlets, securing placements with many leading media organizations such as CNN, Good Morning America and the TODAY Show.

Prior to her time at Sloane & Company, Alvarez served as a coordinator at EURO RSCG Middleberg where she worked with various Web clientele such as ConsumerReports.org, Better Homes and Garden online and WeightWatchers.com.

Additionally Alvarez has experience in the celebrity publicity arena having worked in the Latin entertainment division at Rogers & Cowan. She has also worked side by side with the chief of public affairs for the U.S. Department of Interior’s Bureau of Land Management.

Alvarez earned her Bachelor of Arts Degree in Journalism, with a minor in Spanish from Pennsylvania State University. She speaks Spanish fluently.

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine, published bimonthly; ARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in Spanish and English; NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our website, www.aarp.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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