MetLife Mature Market Institute Profiles Age Segments
A series of publications from the MetLife Mature Market Institute provide a history of the generations born since the early 1900s. There are almost as many members of Gen Y (born 1977-1994) in the U.S. in comparison to the largest group, the Baby Boomers. Younger Baby Boomers, those 45-50, have the highest average income. All groups spend most of their money on housing and transportation.
The youngest, Gen Y, say they are the healthiest; they are also projected to live the longest. The fastest growing sub-group is the over 85 group who number six million, including 99,000 centenarians. They have also seen the most change as some were born before cars, central heat, and refrigerators were ubiquitous.