‘I’ve Fallen, And I Can’t Get Up!®’ Ranked Number One on USA TODAY’s List of Most Memorable Ad Campaigns
USA TODAY put Life Alert’s unforgettable slogan — “I’ve fallen, and I can’t get up!®” — atop its list of the 25 most memorable ad campaigns, calling Life Alert’s line “the best-remembered (and most-parodied) commercial phrase of the past 25 years.” Life Alert’s slogan originated in the late eighties, then went viral, launching a stream of standup routines, pop culture references and imitations. The catch phrase has enjoyed continuous popularity for two decades, a feat rare among brands — and is now experiencing a resurgence of fame on YouTube and other websites.
Encino, CA (PRWEB) August 6, 2007 — Perhaps you remember, back in the late eighties and early nineties, when the lady on the floor uttered the line. Perhaps you saw the ad firsthand, or heard about it from a friend — or from countless comedians talking about it in their acts. However you learned of it, the famous line “I’ve fallen, and I can’t get up!®” put the personal emergency response company Life Alert on the national map. The timely arrival of Life Alert’s quality service (filling the need seniors have for protection against medical and other emergencies at home), combined with the immense popularity of the slogan, catapulted the company to tremendous success. In addition, the slogan became the heart of what is arguably the most successful viral marketing campaign in TV history.
Today, those seven words are still remembered by millions as a permanent part of pop culture, and USA TODAY has now acknowledged that fact: Life Alert’s famous phrase has been ranked Number One on its list of “ads we can’t get out of our heads.” The list ranks the 25 most memorable commercials and ad slogans of the past 25 years (USA TODAY turns 25 on September 15, 2007). They described Life Alert’s slogan this way: “The best-remembered (and most-parodied) commercial phrase of the past 25 years … comes from that elderly woman using the Life Alert gizmo around her neck to call for help. It is the ultimate product-as-hero ad.”
“We are happy that USA TODAY recognizes the power of our brand,” said Isaac Shepher, Life Alert’s founder and CEO, who expressed gratitude to all who know and love his company’s services, and his iconic ads. “We will continue to deliver the best service for generations to come.” Life Alert Emergency Response has members nationwide, handles over a million calls a year, and on average saves a life every 40 minutes (saving over 10,000 lives in 2006).
The USA TODAY ranking shows the lasting effect Life Alert’s trademarked slogan has had on America’s consciousness. The TV Land network also recognized the popularity of “I’ve fallen, and I can’t get up!®” as one of the most memorable catch phrases of all time. While Life Alert’s slogan originated in the late eighties, it soon went viral, launching an endless stream of standup routines, pop culture references and imitations. The slogan has enjoyed continuous popularity for two decades, a feat rare among brands — and now it is enjoying a resurgence of fame, especially on the web. Countless cybersurfers watch and create Life Alert parodies on YouTube, including one that first aired on Fox’s comedy show “Mad TV.”