Interesting Assisted Living Reference / Hospitality Trade Industry
In the early 1980’s I realized that my assisted living residences would gain a huge competitive advantage if I started operating them like luxury resort hotels. After a careful study of the Ritz-Carlton and Disney models, we implemented a hospitality-oriented customer service culture and saw an immediate increase in the quality of service and experience delivered by our residences.
Our company formally entered the hospitality industry in 2004, with the purchase of one Marriott branded hotel and one Choice branded hotel. Our demonstrated capabilities in running assisted living residences like resort hotels led both franchisers to approve our purchase and management applications.
As we continue to increase our number of owned and managed hotels, we realize that many of our assisted living management talents can be used with great success in the hospitality arena.