Indian senior community part of growing niche
Florida’s ShantiNiketan, the first retirement community in the United States catering to people born in India. ShantiNiketan — Hindi for “House of Peace” — is one of a number of growing niche retirement communities aimed at people of specific ethnic backgrounds, hobbies or college allegiances.
Niche retirement communities are growing particularly popular as the 76 million baby boomers — a generation accustomed to molding traditional institutions in their image — are reaching retirement age. The mass-market retirement communities like Florida’s The Villages, Arizona’s Sun City and California’s Leisure World — popular with previous generations — will be competing with smaller, targeted developments, said Dan Owens, director of the National Active Retirement Association.