Comcast LAUNCHES RETIREMENT LIVING TV
Columbia, MD – January 16, 2009 – Retirement Living TV (RLTV), the only network dedicated to adults 50+, and Comcast, the nation’s leading provider of entertainment, information and communications products and services, announced today that they have reached a carriage agreement with Comcast for its digital television level of service.
RLTV features original television series and specials built on partnerships with leading organizations in the fields of aging and media. The network has more than 1,000+ hours of original programming on health, finance and other issues important to people 50+. These include My Generation and Inside E Street, two programs produced by AARP, the quintessential 50+ organization. This new agreement provides Comcast with more programming targeting this audience, which is now the nation’s largest demographic and one of the fastest growing.
“Comcast is proud to support Americans 50+ with the kind of targeted programs that only RLTV offers,” said Matt Bond, Executive Vice President of Content Acquisition for Comcast. “Comcast aims to provide the best in video entertainment to all of our customers, and we are pleased to offer quality, targeted entertainment to this growing audience.”
“It’s a momentous occasion for the future of 50+ America,” remarked John Erickson, RLTV’s founder, “and this deal is just the beginning. Comcast and RLTV are answering the needs of Americans 50+ who are breaking the rules of what is expected of them. We are creating a revolution of information, entertainment, and communication.”
RLTV’s new distribution is also important to advertisers trying to reach the 50+ market and those who have yet to tap into it. Adults 50+ represent a huge, multigenerational population, a growing market that is being boosted by aging baby boomers. Issues related to the 50+ population include health, finance, investment, retirement, and wise spending, and these are more important than ever before. RLTV has unmatched expertise in understanding and reaching this audience.
"There is a heated battle for the hearts, minds, and eyeballs of the booming 50+ demo, and we’re thrilled that Comcast is joining RLTV so that the two companies together can enhance the television experience for this demographic," said Brad Knight, CEO, RLTV.