CNBC Alzheimer’s Coverage
Alzheimer’s is Everywhere
Posted By:Mike Huckman
Yes, Alzheimer’s is everywhere. And I’m not referring to the new study that forecasts that the number of people worldwide with Alzheimer’s Disease will quadruple between now and 2050 to more than 100 million cases. Staggering, sobering, daunting, scary.
No, I’m referring to the sudden critical mass of media coverage of the disease. It’s as if the national media cabal (no, conspiracy theorists there really isn’t one–that I know of, at least) had a meeting and decided that this week it will be all about Alzheimer’s. It’s possible that every other major media outlet had the same idea we did–to build stories around the Alzheimer’s Association’s International Conference on the Prevention of Dementia in Washington, DC.
Ahead of the event where I reported live yesterday–we put together a piece on the disease, some of the leading experimental drugs, the companies developing them and the potential multi-billion dollar market. And we complemented that with news and CEO interviews from a couple of the companies that presented stock-moving information at the conference (MDVN, NRMX.)