Aging Boomers Spur Amplified Cordless Market

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New York “” As the 75-million-strong baby boomer generation reaches 60 years old and the wages of Woodstock and rock music take their toll on millions of ear drums, phone makers have begun eyeing up a new retail niche: phones for the hearing impaired.

Typically the domain of medical distributors, several manufacturers have promoted hearing-impaired cordless models to retail, arguing that the demographics and medical statistics reveal an enormous “” and untapped “” market.

According to the Hearing Loss Association of America, 28 million Americans (one in 10) suffer from some form of hearing loss. The percentage shifts dramatically for those age 65 or over to one out of three. According to the National Institutes of Health, the number of people aged 65 and over is expected to double in size within the next 25 years. By 2030, almost one out of every five Americans (72 million people) will be 65 years or older.

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