AARP Goes Global
AARP Announces First Global Network Serving Maturing Populations on International Scale
Washington, D.C. — February 14, 2007 — AARP Global Network today announced that Copenhagen-based DaneAge Association, one of the largest membership organizations in the world serving the 50+ population, joins the AARP Global Network as a Charter Member. Created by AARP, the US-based membership organization for people age 50 and over, and the first venture of its kind, the AARP Global Network harnesses the collective power of national organizations serving mature populations around the world and supports them in bringing about positive social change for their respective constituencies.
“The AARP Global Network was created so that a group of like-minded national organizations could come together and have access to the collective tools and resources of these member organizations,” said Ladan Manteghi, president of AARP Global Network. “Our intent is to help strengthen organizations where they exist and build new ones where they do not. We want to support these organizations to be more effective and efficient in influencing policy, society, and the marketplace in their respective countries.”
Founded in the spirit of collaboration, the AARP Global Network provides field-tested, proven solutions, resources and expertise to national organizations representing the interest of mature populations. These benefits include membership recruitment, retention and engagement; marketing techniques and strategies; product and services development; media content and information development; and advocacy, among other services.
Yet, the value of Network membership goes beyond resources afforded to the organizations themselves by creating direct benefits for the constituents they serve. Through the AARP Global Network, individual members gain entry into a global community of mature citizens with expanded benefits and privileges such as special services, discounts and the ability to directly communicate and share experiences with peers around the world. Reciprocity of benefits to individual members of AARP Global Network organizations begins in January 2008.
DaneAge Association is a national membership organization representing Denmark’s aging population. Through advocacy work and member support, DaneAge promotes an individual’s right — irrespective of age — to self-determination, social inclusion, and an active and meaningful life. Founded in 1986, DaneAge has nearly 500,000 members. Today, one out of every four Danes age 50+ is a member of the association.
“The number one question to answer for an organization emphasizing membership value is how the AARP Global Network will affect their individual members,” said DaneAge CEO, Bjarne Hastrup. “I envision a future where the AARP Global Network membership card is the key which opens the door to benefits and values around the world from membership meeting in Aarhus, to a hotel discount in San Francisco, to a special car rental package in Rome, and so on. In this way, we’ll create ties between members around the world.”
AARP, the Founding Member of the AARP Global Network, has been at the forefront of developing international initiatives focused on aging issues for decades. Today, the AARP Global Network draws on the heritage and strength of the 38-million-member AARP.
“For nearly 50 years, AARP has prided itself on being a voice for older Americans,” said AARP Executive Director and CEO William D. Novelli. “Yet, it has become increasingly clear to us that our work to improve the quality of life for people 50+ does not and cannot end at our national borders. As the Founding and Charter Members of the AARP Global Network, AARP and DaneAge, two of the largest organizations in the world serving the mature population, will take the lead in creating a new framework of international cooperation. Through the AARP Global Network, our organizations will provide greater value to our members so that they and their peers around the world have more choices, reach their goals and dreams, and make the most of life after 50.”
The AARP Global Network will continue to expand opportunities which bring value to mature markets by bringing on additional members and sponsors from across the globe. Currently, the Network is pursuing organizations that have an existing infrastructure primed for serving the aging population in their respective markets — specifically, organizations in Australia, Canada, Germany, Italy, the United Kingdom, Japan, Mexico and the Netherlands.
About DaneAge Association
DaneAge Association is a national membership organization founded in 1986. The association now has nearly 500,000 members (out of a population of 5 million people in Denmark) organized in 16 regional committees and 211 local committees. One of the association’s main objectives is to act on behalf of older people in relation to central and local government and other decision makers, who influence older people’s quality of life. For more information, visit: http://www.daneage.org/.
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP produces AARP The Magazine, published bimonthly; AARP Bulletin, its monthly newspaper; AARP Segunda Juventud, its bimonthly magazine in Spanish and English; NRTA Live & Learn, its quarterly newsletter for 50+ educators; and the website, www.aarp.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
About the AARP Global Network
The AARP Global Network is the preeminent international network of organizations serving the needs of the mature population in countries around the world. Through its member organizations, the AARP Global Network provides expertise and advisory services, infrastructural support, syndicated content for publications, reciprocal membership benefits for consumers and leverages product and service provider relationships across borders. To learn more about the AARP Global Network, please visit www.aarpglobalnetwork.org.