Articles on "Marketing to Seniors"

June 8, 2012 3:28 pm

What Do (Older) People Do Online?

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Creating Results, LLC, a leader in marketing to baby boomers and seniors, today launched an infographic with statistics and information about what (older) people do online. Facts related to email use, top online activities, and the use of Facebook, Pinterest, Twitter and other social networks are broken out by age group. Infographic (jpeg and PDF): http://www.CreatingResults.com/what-people-do-online-infographic-by-age “With all the digital marketing options out there — email, new [...]

“Learn More Today” in Retirement Communities!
December 5, 2011 5:08 pm

“Learn More Today” in Retirement Communities!

Last month I traveled to Brightview Westminster Ridge to interview one of the residents, Velma Keck for an article we recently published on the benefits of pets in senior living communities.  Click here to read the article and watch a video As I approached the community I was impressed by the location, which is right near several schools offering a more inter generational setting for the residents. With academics on my mind I turned into the community and something on [...]

ProAging Webinar – Effective Marketing and Networking for Organizations that Serve Seniors
June 14, 2011 2:02 am

ProAging Webinar – Effective Marketing and Networking for Organizations that Serve Seniors

Date: June 16, 2011 Time: 1:00pm EDT Duration: 45 Minutes Status: Webinar has not started yet. Description: Marketing to seniors, families and influential professionals is not an easy job! This FREE webinar will provide you with an overview to a proven system which will save your organizations countless hours and enable you to stretch your marketing budget.  In addition, this system will provide you with tools to attend networking functions with a clear focus on results for your organization. Whether [...]

June 14, 2011 1:37 am

Sneak Peek at the Prince George’s Senior Provider Network (PGSPN) Resource Directory

The Prince George’s County Senior Provider Network (PGSPN) has printed a limited amount of a special advanced copies of their membership directory. The 2011-12 will print this fall and will also be included in the DC Metro Edition of Guide to Retirement Living SourceBook in Fall 2011. All professionals who join PGSPN before July 15 will be included in the Resource Directory free of charge. Click here for membership information. Advertising space is also available to PGSPN members, for information [...]

May 30, 2011 1:46 pm

Betty White Signs On As AARP Spokesperson With “Get Over It” Campaign

Betty White has teamed up with AARP, an advocacy and community organization for people ages 50 and older, to encourage members to embrace the aging process.  She stars in print and broadcast ads, as well as online videos that promote AARP’s “Get Over It” campaign. White speaks openly, often humorously about getting older, saying she’s blessed with good health and a positive mental attitude. “So many of us start dreading age when we’re in high school. That’s really a waste [...]