Audience and Readers

sourcebook readership

SourceBook and are the only resources that can effectively connect you to three market segments that will help your organization grow.

We recognize that marketing to seniors requires a strategy to connect with the seniors and elders using your services, their families, friends and neighbors, and influential senior-serving professionals.  No other publication and website can deliver your message effectively to these three market segments.





Our online users and readership is segmented the following ways:

senior couplesSeniors and Their Spouses 41% – The group of readers are generally making decisions for themselves. However, many times the decision can be made about a spouse who needs special assistance.


caregiversFamilies and Loved Ones 45% – Adult children, friends and neighbors are often the ones in the position to do research and narrow choices – especially when health care issues arise.


working with seniorsInfluential Professionals/Provider Network – 14% – Although this user segment represents the smallest perce ntage they are responsible for the most connections for your marketing message.  Our average professional user/reader interacts for over 75 families/seniors per month and refers to nearly 25 different providers monthly.  No other resource has made the commitment to connect you with this market like we have with our resources

For questions, rates and placements contact:

  • National and Online Accounts – Steve Gurney 1-800-394-9990 ext. 1118  [email protected]
  • Regional Accounts: